meet the team

Dave Roby

Sales Director

Dave is our director and expert Signage Consultant!!

As a qualified sign writer, with 20 years in the game, there is nothing that Dave can’t handle.

Donna Barnes

Sales Specialist

Donna brings so much knowledge to the team. working alongside Dave there isn’t a project they cant handle

Jo Roby

Accounts / Sales

Jo also works within the business, she plays an integral role in the day to day operations and running of Sign It Auckland.

Jo also manages the accounts, is part of the sales team here, 

Between Dave and Jo they have all bases covered, to ensure they keep you and their team happy.

Leanne Simays

Graphic Designer

the creative force behind our studio. With a passion for design and a dedication to quality, she turns your ideas into captivating visuals.

Leanne specialises in crafting memorable designs that leave a lasting impression. From logos to illustrations, she works closely with you to ensure your vision shines through.

Mano Yu


The key player in ensuring your brand stands out. With years of experience he brings expertise and precision to every installation.

David Irwin


Dave looks after our printing and production department

He has over 20 years experience as a graphic designer, and 30 years experience in the signage industry.

Tom Gare


You will find Tom in his element out on the tools.


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Sign It Signs Auckland sets the highest standards for presentation, information delivery and visually impressive signage.

Your brand and products are important to us, the Sign It Signs team want to know you, know your services, then work for you to ensure your signage is outstanding.

We’re a tight-knit team of hard working, standard setting sign enthusiasts. We value both technology and good old-fashioned craftsmanship.

Sign It Auckland was started in 1986. Sign It Auckland has seen rapid growth year on year with continual
re-investment in equipment and development of services.

Currently employing 7 staff, so are dedicated to providing outstanding service and amazing signage solution​

We believe in a relaxed, happy work place and as a result we have a well established team of long-term staff members.

You will benefit from a team that knows you and your product, and genuinely takes your interests to heart.

Whether your project is big or small, simple or complex, we will approach it with the utmost integrity, creativity and value for money in mind.


We invite you to come into our offices and meet with the best person in our team to sort your requirements.

We’ll talk about your budget and what you want to achieve, your ideal finished product, your message and how it might be best conveyed.

We know that great signs are the key to showcasing your business and raising your profile, so we like to keep on top of what’s new and happening in the world of signage. When we hear of something fresh and exciting that might suit your brief, we’ll be sure to pass ideas on – creating the best possible signage solution for your needs.


Sign It Auckland have over 30 years manufacturing experience in the sign industry.

We are the most capable company in the Auckland and Central Otago regions for creating signs from start to finish to your specifications. We operate the latest wide format digital printers producing high resolution, quality, durable signage.

Our workshop capabilities include: Vehicle and boat graphics, directional signs, exhibition and event display items, PVC skins, building signage and more (a lot more!).

Because we create your original signage from start to finish, we can provide details of the entire process of producing your signage and identify areas to control costs or improve visual impact.


We will come to you to install your signage needs. We are capable of the installation of any sign, any size, at any location – whether it is destined for an interior or exterior location.

Engineering, Electrical, High Access fitment , Remote Locations, Timber/stone/steel surfaces, Vessels, Planes, Buses, Council and Govornment facilities, Hotels, Private residences, multiple site installation and event work.

Should you require any after sales service, or general information on the maintenance and upkeep of your signs, we have you covered.

We offer technical servicing, repairs, maintenance and updates as required.


Our award winning design team will create for you a high-quality, visually-impacting and cost-effective sign to suit your needs.

We pride ourselves in our original ideas and expertise in the logistics of sign making and, through this experience, we will create for you the most effective and durable signs.

With our quality materials and experience we will design any signage to ensure it works for you.